The scoop on flavorful approaches to social media
NAME: Michael Solomon
COMPANY: 10x Management / Brick Wall Management
Michael Solomon is Managing Partner of 10x Management, the world’s first tech talent agency. 10x matches top contract technology experts, designers and brand innovators with companies ranging from startups to the Fortune 500. Customers include American Express, eBay, Google, Live Nation, Yelp and more. He is a recognized expert on the freelance economy and its growing impact on business, and has appeared on numerous media outlets and at conferences including CNBC, BBC, Bloomberg TV, NYU and SXSW. Solomon also leads, with his longtime business partner, the respected talent management and entertainment consulting company Brick Wall, whose clients include multi-platinum and Grammy award-winning recording artists, songwriters, top record producers and filmmakers. Their consulting practice clients include iconic brands in film, music, advertising and travel.
Solomon is active also in the non-profit sector. Brick Wall serves as the pro bono administrator for the Kristen Ann Carr Fund, founded in 1992 to find a treatment and cure for sarcoma and improve the lives of all cancer patients. In 1999, he co-founded Musicians On Call to bring live music to the bedsides of patients in healthcare facilities.
SOCIAL MEDIA URLs:
FACEBOOK: 10x Management on Facebook
LINKED IN: 10x Management on Linked In
YOUTUBE: 10x Management on YouTube
Q: We have access to so much news on a daily basis. What kinds of information do you consume at the start of your day?
A: Almost always email subscriptions for outlets including:
New York Times
Media Redefined (Great aggregator of media and tech stories.)
MIT Technology Review
Plus news about our clients and contacts via Newsle (Awesome clipping service that scrapes contact and social lists to personalize your feed, including info on everyone you know in the media.)
Q: How do you use social media?
A: Almost exclusively to promote professional activities. A few times a year, I’ll post something personal.
Q: How has social media changed your life?
A: Personally, I often feel a bit left out because I don’t make time to have an active life on it. The real shift occurred professionally because there are so many places to maintain and update company information, along with information about our clients. First, we all needed to maintain websites. No big deal. But over the years, it piled on — web-based social networks, app-based social networks, and there will be a virtual reality version coming soon. That’s a tremendous number of additional channels to follow, update, and manage.
Q: Do you think social media has enhanced or diminished our personal relationships?
A: It’s wonderful for connecting with people with whom you aren’t otherwise connected, but I feel it’s absolutely reduced human communications. This is even more so in the younger generations — the digital natives. We’ve all seen situations where kids are together in the same room, but they focus their attention on screens. They’re more interested in communicating with people who aren’t in the room than with the people sitting next to them. Yes, I am old.
Q: What organizations, brands or personalities do you follow? What makes them worth following?
A: First and foremost, our clients. Then, Conan O’Brien. He’s got a truly great sense of humor and he gets the format. New York Times. My favorite news source, though I balance it with some others to balance their skewed perspective on some issues.
Q: What kinds of posts spark your interest?
A: Self-improvement, personal development, positive psychology, and productivity hacks.
Q: What is/are your favorite social media platform/s and why?
A: Facebook and LinkedIn. They’re the ones I use most.
Q: Favorite hashtag or one you’d like to see?
Q: What advice would you give to a brand about how to get started with a social media program or make their existing one more effective?
A: Focus. Unless you have the resources, you can’t be great on every platform, so pick one or two and really own them.
Q: If you could follow any historical figure on social media, who would it be?
A: Einstein. He seemed to have a lot of insights that weren’t just deeply scientific. Ben Franklin probably falls into the same category.
Q: Cone, cup, or straight from the container?
A: Straight from the container. You can get out all the good hidden stuff that way.
Q: Favorite flavor?
A: Peanut butter crunch.
Have something to add or share? Please leave a comment in the section below. Feel free to like and share on social media. And be sure to join us next week when our guest on Ice Cream Social is: high school student Teagan Stedman, founder of the non-profit Shred Kids’ Cancer and recent winner of TEDxTeen & SAP’s “The Next Big Thing” for his independent cancer drug delivery research project.