ON THE MENU THIS WEEK:
NAME: Scott Robertson, APR
BIO: Robertson has more than 25 years as a pro communicator for large and small agencies, associations, and companies including a long tenure at NAMM (National Association of Music Merchants), for which he re-invigorated the corporate brand and created the national Wanna Play? campaign. Next year, Robertson launches the Music Products Media Preview event on January 19, 2016, the eve of the annual NAMM show in Anaheim, Calif. MPMP will feature leading-edge music products and technology companies previewing innovations for influential journalists from around the world. RobertsonComm recently earned the distinction of being named one of Orange County, Calif’’s Top PR Firms for 2015. (Editor’s note: Scott writes a fabulous and informative blog about best marketing and communications practices. Be sure to check it out on the RobertsonComm website! It inspired me!)
After hours, you might catch this “better than average bass player” performing live with his OC-based rock band, Five South.
Q: We have access to so much news on a daily basis. What kinds of information do you consume at the start of your day?
A: Well, I read the national daily papers first over breakfast and skim through Facebook to see what’s making news and noise each day.
Q: Tell me how you use social media?
A: Many ways. I use it to listen about my clients brands, products and I use it to amplify our earned media coverage and also as a platform to communicate directly via blog posts and curated content.
Q: How has social media changed your life?
A: Well, actually because of reconnecting on FB, my old high school rock band reunited and played my 25th High School Reunion. And since we stay in touch much better and it’s just great to have those guys back in my life.
Q: Do you think social media has enhanced or diminished our personal relationships?
A: I’m an eternal optimist so I would say, it has enhanced them. It’s much easier to share photos of my kids once and have all of the important people in my life see them rather than have to send to each individually which probably just wouldn’t happen.
Q: What organizations, brands or personalities do you follow? What makes them worth following?
A: Well certainly my clients and I’m a musician so I follow a lot of other musicians and music brands. Anyone with a worthwhile point of view is worth following to me.
Q: What kinds of posts spark your interest?
A: Bands performing live (I love live music) and I also enjoy commentary on various news stories. Lately, I joined a group of neighbors and I’ve noticed that they recommend things and talk about local issues and I do find that fascinating to watch.
Q: What is/are your favorite social media platform/s and why?
A: I like Facebook, Twitter and LinkedIn. FB because my Mom and brother are on there and we can stay connected, I can see their photos and just stay in touch with their lives. Twitter, because I’m a news junkie and love to see real time news and snarky little posts from journalists during live events. And LinkedIn because it amplifies my b2b blog posts and I learn new things.
Q: What advice would you give to a brand about how to get started with a social media program or make their existing one more effective?
A: Be real. Save your fluffy contrived marketing hype for someone who cares (and good luck finding that person). Have the courage to show the real people, the real problems and the real point of view of the brand.
Q: If you could follow any historical figure on social media, who would it be?
A: Jesus. Would love to know what happened to him between birth and the age of 30 and there’s really not much on that.
Q: Cone, cup, or straight from the container?
A: Cone. Like a waffle cone. I mean, go big or possibly get big?
Q: Favorite flavor?
A: Mint Chocolate Chip.
Have something to add or share? Please leave a comment in the section below. And be sure to join us next week when our guest on Ice Cream Social is Aileen Stein, Director of Corporate Communications and Creative Development for Kuvera Partners, a company that owns and operates Hollywood Wax Museum, Guinness World Records Museum Hollywood and many other attractions across the country.