The scoop on flavorful approaches to social media
ON THE MENU THIS WEEK:
NAME: Aileen Stein
TITLE: Director of Corporate Communications & Creative Development
COMPANY: Kuvera Partners
Aileen Stein is a marketing and public relations executive, currently responsible for strategic planning and implementation of all external and internal communications and marketing for Kuvera Partners. The company’s entertainment destinations include the Hollywood Wax Museum and Guinness Museum Hollywood, plus attractions in Branson, MO; Pigeon Forge, TN; and Myrtle Beach, SC. Prior to joining Kuvera Partners, Stein handled a variety of clients in the sports, special events, and non-profit sectors.
Google “Hollywood Wax Museum” to learn more about any of these entertainment destinations.
SOCIAL MEDIA URLs:
Please visit the above websites for a full list of social media channels
LINKED IN: Aileen Stein on Linked In
Q: We have access to so much news on a daily basis. What kinds of information do you consume at the start of your day?
A: I listen to news radio in the morning just to get the headlines. Once I get to work (and even before), I am quite focused on the barrage of emails and projects that need my attention. Additionally, I review alerts from Google on marketing, IAAPA (International Association of Amusement Parks & Attractions) News Flashes, and countless industry webinars, blogs, and infographics.
Q: How do you use social media?
A: I receive notifications and reply to activity on Facebook, G+ and Twitter for seven brands in four regions. I also track and respond to reviews on Trip Advisor and Yelp!
Q: How has social media changed your life?
A: Personally, I enjoy Facebook because I work so many hours, it is a good way to keep up with what’s happening with my friends and relatives. From a marketing perspective, social media enables us to better understand our customers and to create a strong, personal connection with them either before or after they have visited one of our facilities.
Q: Do you think social media has enhanced or diminished our personal relationships?
A: Because I don’t have very much opportunity to spend time with people I really love, I feel social media has enhanced my relationships. However, I don’t believe it’s a substitute for face time.
Q: What organizations, brands or personalities do you follow? What makes them worth following?
A: Personally, I don’t follow any brands or personalities because I’m too focused on the back end of “being a brand.”
Q: What kinds of posts spark your interest?
A: I most enjoy seeing pictures of people who I care about and least enjoy the endless memes, sayings and poems that are posted daily.
Q: What is/are your favorite social media platform/s and why?
A: I enjoy Facebook and don’t spend much time on other social media platforms. For work, I spend quite a bit of time on Trip Advisor. I love the ideas and many of the blogs, recipes and ideas on Pinterest but don’t spend much time on it.
Q: Favorite hashtag or one you’d like to see?
Q: What advice would you give to a brand about how to get started with a social media program or make their existing one more effective?
A: There needs to be a goal and strategy for any kind of marketing efforts, including social media. You need to clearly define what you want to accomplish and why, and then figure out how social media can help you do that. In almost every case, it should not be looked at separately from your other marketing efforts but rather as just one piece of the puzzle.
Q: If you could follow any historical figure on social media, who would it be?
A: Cultural Anthropologist Margaret Mead. I learned about her last summer when I read Euphoria, a historical fiction novel about her, by Lily King.
Q: Cone, cup, or straight from the container?
A: Love them all! Ice cream is my favorite sweet!
Q: Favorite flavor?
A: There are so many… but, if I had to pick one, it would be mint chocolate chip.
Have something to add or share? Please leave a comment in the section below. And be sure to join us next week when our guest on Ice Cream Social is marketing communications executive and President of Jaybird Communications, Laurie Jakobsen.