The scoop on flavorful approaches to social media
ON THE MENU THIS WEEK:
NAME: Lisa Loeb
COMPANY: Furious Rose Music
Lisa Loeb is a touring artist, author, designer and philanthropist who started her career with the platinum-selling No. 1 hit song “Stay (I Missed You),” from the film Reality Bites, which earned her the distinction of being the first artist to have a No. 1 single while not signed to a recording contract. She followed it up with the hit singles “Do You Sleep,” “I Do” and “Let’s Forget About It,” as well as several albums including Cake and Pie and No Fairy Tale. Her albums for the younger set include Camp Lisa (with sales benefiting the Camp Lisa Foundation), and the picture book CDs Catch the Moon (with Elizabeth Mitchell), and Lisa Loeb’s Songs for Movin’ and Shakin.‘ Her most recent album for families is Nursery Rhyme Parade!, available now exclusively via Amazon.
The Grammy-nominated singer-songwriter and mother of two also has her own line of eye wear and is co-writer of the children’s musical Camp Kappawanna, which debuted at New York City’s Atlantic Theater Company. Earlier this year, The American Camp Association, New England recognized Lisa Loeb as their 2015 Camp Champions Honoree.
Lisa’s recent film and television appearances include John Oliver’s “Last Week Tonight,” “Orange Is the New Black,” “About a Boy,” “Hot Tub Time Machine 2,” “King of The Nerds,” and Sprout Channel’s “Sunny Side Up Show.” Her song “321 Let Go” is featured in the 2015 motion picture Helicopter Mom, starring Nia Vardalos.
SOCIAL MEDIA URLs:
Facebook: Lisa Loeb on Facebook
YouTube: Lisa Loeb on YouTube
Pinterest: Lisa Loeb on Pinterest
Instagram: Lisa Loeb on Instagram
Q: We have access to so much news on a daily basis. What kinds of information do you consume at the start of your day?
A: I always read the New York Times Headlines and the Most E-mailed articles. I drive a lot in Los Angeles, and almost constantly listen to KPCC/NPR on the radio and on their app on my iPhone. I like to know what’s going on in the world and don’t have that morning ritual of reading the actual newspaper like I did growing up. I also do a quick scan of my friends on Facebook and check in throughout the day on Twitter.
Q: How do you use social media?
A: I use social media to check in with my fans and communicate with them. I also use it to promote actual events or projects I’m doing. I’ve also met other artists, actors, people who have amazing projects, fundraising campaigns, and interests who I’ve connected with or worked with, like the popular kids’ band Imagination Movers with whom I’m writing a song, or schools who need auction items for fundraisers.
Q: How has social media changed your life?
A: I’m really into how I’ve been able to connect with the fans in a real way. I love making albums and playing shows, but it’s fun to have more connection with the fans than just here and there at shows. I was a huge music fan growing up and it’s amazing to me to think about having more access to the musicians and their worlds appropriate to their own comfort level and artistic sense. On the flip side I don’t like how much time it takes up in the middle of life.
Q: Do you think social media has enhanced or diminished our personal relationships?
A: I think social media has enhanced our personal relationships. We learn so much about other people and communities that we wouldn’t know about without the social media. We just need to learn when to turn off our phones and computers and pay attention to the layer of real life happening around us most of the time.
Q: What organizations, brands or personalities do you follow? What makes them worth following?
A: I follow so many people! ha. When I started twitter, it was considered courteous and proper form to follow everyone who followed you. After twitter became more established, it became more normal to curate the people you follow. So, I follow thousands and thousands of people. I enjoy tweeting with chef Alton Brown, DJ Lisa Foxx, Sharpee, and others.
Q: What kinds of posts spark your interest?
A: I like jokes, attention to special causes that need help, and conversations between followers on Twitter, or conversations right after an earthquake in LA in the middle of the night.
Q: What is/are your favorite social media platform/s and why?
A: I like Pinterest because I can explore so many ideas visually very quickly. It really blows my mind. I have to be careful with this and other social media to use it and enjoy it in a constructive way and for entertainment, but when it becomes the rabbit hole, I have to stop!
Q: Favorite hashtag or one you’d like to see?
A: There are a few that I like but currently my favorites are #NurseryRhymeParade or #NurseryRhymeTrivia
Q: What advice would you give to a brand about how to get started with a social media program or make their existing one more effective?
A: For my fellow musicians I think it’s important to find a good balance between posts that are personal and those that are more sales-y. Sure it’s important to talk about new music and where you’re touring, but the posts that I think fans engage with and respond to the most are the ones that allow them to see their favorite artists as real people. In general, be real, find the balance that works for you, and don’t focus so much on social media that it takes time away from the creative process.
Q: If you could follow any historical figure on social media, who would it be?
A: If the band The Police had been on social media, I would have been really interested that! I loved that band so much, and I would have been able to know what they were doing, where they were touring, and find great photos without having to spend hours digging through magazines.
Q: Cone, cup, or straight from the container?
A: Sugar cone. The crunchy one.
Q: Favorite flavor?
A: Chocolate chip
Have something to add or share? Please leave a comment in the section below. Feel free to like and share on social media. And be sure to join us next week when our guest on Ice Cream Social is social media strategist, Katy Krassner, who has been responsible for all social media and website content for Duran Duran since 1997, and orchestrated the group’s massively successful launch of Paper Gods, earlier this year.