The scoop on flavorful approaches to social media
ON THE MENU THIS WEEK:
NAME: Scott Blasey
TITLE: Singer, songwriter, husband, father
COMPANY: The Clarks
BIO: Scott Blasey is the lead singer for the Clarks, a beloved, Pittsburgh-based rock band that celebrates its 30th anniversary this year. They have released 9 studio albums, 2 live albums and 2 albums of outtakes and b-sides, including last year’s Rewind, featuring the band’s versions of songs by the Rolling Stones, Replacements, R.E.M. and more. They have headlined extensive tours and shared the road with a number of artists including John Mayer and Steely Dan, performed live on numerous television shows including the “Late Show with David Letterman,” the “Jerry Lewis Labor Day Telethon,” and the 2009 NHL Winter Classic. Clarks’ songs have been featured in movies and television shows, including this year’s season premiere of “The Simpsons.” Blasey has released three solo albums and has opened shows for Neil Young and the Beach Boys.
SOCIAL MEDIA URLs:
FACEBOOK: Scott Blasey on Facebook
YOU TUBE: The Clarks on YouTube
Q: We have access to so much news on a daily basis. What kinds of information do you consume at the start of your day?
A: I use social media, mainly Twitter, to consume news. I follow national and local news sources. I like to know what’s going on in the world, whether it’s current events, politics or the weather. I’ll watch the late local news sometimes before bed, and I still enjoy reading a newspaper from time to time if I’m out having lunch.
Q: How do you use social media?
A: I enjoy Twitter to get an overview of what’s going in the world. I tweet things that are happening in my life and career, and I’m the most uncensored on Twitter because my mom and kids aren’t on it. Most of my followers of fans of the band, but I typically don’t use it to promote my career. My favorite thing to do on Twitter is live-tweet the Grammys. I have two Facebook accounts. One is a fan page where I promote shows and post videos of me performing, and the other is strictly a personal page where I only accept actual friends and family. I like Facebook to keep in touch with friends that I don’t see often.
Q: How has social media changed your life?
A: It’s changed my life in how I consume news and information. It’s also allowed me to stay connected with friends and family that I rarely see anymore.
Q: Do you think social media has enhanced or diminished our personal relationships?
A: It’s enhanced it for me. I’ve reconnected with a lot of old friends, and I feel a little closer to people that I do see occasionally because I know more about them, good and bad, and it helps me to remember their names;)
Q: What organizations, brands or personalities do you follow? What makes them worth following?
A: I follow CNN, Fox News, Al-Jazeera, the Weather Channel, Rolling Stone, UltimateClassicRock, Slate, Vox, ESPN, FBI, WDVE, Hillary Clinton, Donald Trump, Steve Martin, John Cleese, All Pro Dad, and Terrifying Pics. I have a wide range of interests and I don’t just follow people or organizations that I agree with. They’re all worth following for their own unique take on news, sports, comedy or music. But I have to say my favorite is The Big Lebowski (@Big_Lebowskript), because sometimes I just need a little of The Dude to brighten my day.
Q: What kinds of posts spark your interest?
A: I want to laugh. The world is a scary and serious place for a 50-something father of 3 daughters. Patton Oswalt and Rob Delaney, among others, help me get through it.
Q: What is/are your favorite social media platform/s and why?
A: Twitter is my favorite for a number of reasons. It’s the best and most immediate source of information. Reading the live-tweets of sporting or television events makes those events way more fun.
Q: Favorite hashtag or one you’d like to see?
Q: What advice would you give to a brand about how to get started with a social media program or make their existing one more effective?
A: That’s a tough one for me. I’ve never been totally comfortable with using social media as a means of self-promotion, or band promotion. I’m glad we have people to do that for us. I almost always unfollow or unfriend people or organizations that seem to exist solely to promote themselves. I’m not a fan of accounts that follow tens of thousands of people. It’s obvious what their objective is.
Q: If you could follow any historical figure on social media, who would it be?
A: John Lennon. I think he’d be great on Twitter.
Q: Cone, cup, or straight from the container?
Q: Favorite flavor?
A: Mint chocolate chip, although straight-up vanilla can still make my day.
Have something to add or share? Please leave a comment in the section below. Feel free to like and share on social media. And be sure to join us next week when our guest on Ice Cream Social is: Veteran music publicist, talent booker and blogger, Julie Farman.