NorthStar

featured client case studies

 

SALTO is one of world's leading manufacturers of electronic access control systems.

Background:

SALTO Systems is a global leader in the development and manufacture of world-class access control solutions. Its leading-edge technologies are in use in more than 14,000 installations worldwide, with an estimated 14 million daily users. SALTO is headquartered in northern Spain, with local offices in 25 countries and a partner network that extends its reach to nearly every region of the globe.

The Challenge:

SALTO Sytems turned to NorthStar creative communications + marketing to create deeper awareness of the company and its latest technologies among important U.S. media outlets, business partners, and the industry in advance of, during, and after ISC West 2016, the North American market’s premier conference and trade show for the physical security industry. The show attracts more than 30,000 and features new products, technologies, and services from leading security suppliers. Read More.

 

108rsg logo

Background:

108 Rock Star Guitars is the ultimate guitar-lovers’ coffee table book. Released as a hard cover in limited quantity in late 2013, and soft cover a year later, the book features more than 400 images of guitars belonging to some of the world’s most iconic musicians.

The Challenge:

Photographer and author Lisa S. Johnson, turned to NorthStar creative communications + marketing to devise and execute a comprehensive marketing, communications and PR program to launch the book, create name recognition for the photographer, and the 108 Rock Star Guitars brand. Read More.

maxxess square w/ white

Background:

Maxxess is a privately held global corporation specializing in access control security management solutions and innovative technologies. Its award-winning software, eFusion, is an open-architecture security management platform recognized for its extensive integration capabilities. Maxxess systems are in use worldwide with clients including Emirates Airlines, Banner Healthcare, Fluor Corporation, Kingdom of Saudi Arabia, Ferrari World, Londonʼs Dorchester Hotel, and more. The company is headquartered in the U.S. with offices in the UK and Dubai, UAE.

The Challenge:

Maxxess engaged NorthStar creative communications + marketing to implement a PR campaign for the launch of a new technology product. After initial meetings, it became clear to all concerned that the decade-old firm needed first to establish a complete marketing communications and PR program that would more effectively separate the corporate brand from its products, refine the firm’s key messaging, improve brand imaging, and build awareness and greater visibility within the security industry. Read More.