NorthStar

 

 

Our Mission:

To help you elevate your brand.

It happens in the lifecycle of every brand, whether it’s a start-up or well-established. That moment when you know it can go further, and grow brighter with new perspective.

At NorthStar, our clients benefit from our vast experience and expertise, innovative thinking, media relationships that deliver results and the integrity we bring to every engagement.

Our Philosophy:

We believe in our clients.

We do our homework by getting to know your brand, industry, and competitors – motivations, aspirations and challenges.

We like goals and insist on attaining them.

We collaborate with you and your team to articulate measurable objectives.  And then, we work with you to achieve them.

We set a very high bar for our work.

We are committed to providing stellar work, through the design and implementation of creative communications and marketing strategies that grow the reputation and value of your brand, whether it’s corporate, product- or personality-based, b2b or b2c.

We guarantee the most impact for your budget.

Our integrated approach to communications is both efficient and highly effective.  Traditional press outreach focused on the right pitches and best story angles, combined with strategic communications-driven marketing concepts and materials that provide a clear, consistent brand message and image across all channels.

We never stop thinking.

We bring a galaxy of ideas to the table and a level of commitment that consistently earns us praise from our clients, colleagues and vendors.

A sample of our work.

View a portfolio of our work featuring strategies, tactics and outcomes  for three recent clients. Click Here.

About NorthStar:

NorthStar is a respected boutique communications and marketing firm led by versatile and visionary PR executive Sheryl Northrop. NorthStar’s diverse client roster includes important US and global corporate entities, non-profits, authors, recording artists and personalities, a testament to Northrop’s versatility and innovative approach.

NorthStar maintains outstanding, long-term relationships with the media and has generated placements in top print, television, radio and online outlets, including national late-night and morning television, national consumer and entertainment magazines, as well as syndicated and satellite radio, national and local shows on NPR, appearances on local radio and television outlets, and speaking engagements, plus placements in relevant industry-specific trade publications and b2b outlets for its clients.

Everyday, we help clients elevate their brands. Contact us to learn more about how we can do the same for you.

A few words from our clients:

It was a pleasure working with Sheryl Northrop and her company NorthStar creative communications + marketing to launch the hardcover edition of my coffee table book 108 Rock Star Guitars in 2013 and the softcover edition in 2014.  Adjectives that come to mind in working with her firm are responsive, responsible, efficient, dedicated, organized, insightful, experienced, creative, and resourceful, with a high level of integrity.  With these strong attributes put to work, they developed a stellar visual press kit, electronic press kit, top-notch video clips where I was coached and guided professionally for TV and radio appearances.  Sheryl’s excellent marketing and communication skills, along with her pro-active and tenacious spirit landed an incredible amount of press for my project. Working very well alongside my social media and design teams NorthStar excelled in ensuring the 108 Rock Star Guitar brand messaging was on target and consistent throughout a very successful campaign.  Thank you NorthStar…YOU ROCK!
— Lisa S. Johnson, Photographer & Author

I’ve had the opportunity to work with Sheryl Northrop and her company NorthStar creative communications + marketing during projects she worked on for two different technology companies in the security industry, Maxxess and Salto. She has passion, flair, creativity and deep knowledge and expertise in the areas of marketing and communications and brought tremendous value to both companies. She proved herself to be a quick study of this often complicated industry and delivered strategies and materials that helped boost the profiles of these firms with both media and partner companies.
—Jeff Wood, National Manager OEM/Integration Partners, SALTO Systems

NorthStar, under the leadership of Sheryl Northrop, greatly helped Silver Gauntlet International with its marketing and branding efforts at the company’s inception. Her cogent expertise turned average verbiage into words that made our marketing and advertising efforts come alive. I would recommend Sheryl Northrop and NorthStar for any project, large or small. She has my highest regard.
—Kevin Wright Carney, President & CEO, Silver Gauntlet International

Sheryl Northrop is smart, creative, and passionate about her work and clients. She crafts each pitch carefully and is a creative strategist of the highest order. Prior to becoming an author, I worked with Sheryl in the music business. She consistently delivered high profile media and worked to enhance brand image for my clients. Recently, I worked with Sheryl on targeted and specific regional media for my first novel, which resulted in both key print and television placements.
—Ruta Sepetys, Author

I’ve had the opportunity to work with Sheryl Northrop on a few projects and have found her to be smart, very creative and professional. She understands her clients and has a keen ability to communicate the relevant information needed for the industry. Sheryl is unique, as she truly understands the relationship between old and new media, and I enjoy reading her blog on social media strategies.
—Tim Purpura, VP/Group Publisher, United Publications, Inc. (Security Systems News)