NAME: Angelica Cob-Baehler
TITLE: Music Industry Executive and Artist Manager
COMPANY: THE FIRM
Angelica Cob-Baehler is the head of the music division at Los Angeles-based management company THE FIRM. She is a longtime music industry executive and artist champion, who was instrumental in launching the career of superstar Katy Perry and in providing astute guidance and creative direction for artists including Ice Cube, Thirty Seconds to Mars/Jared Leto, Kid Rock, System of a Down, John Mayer and many others.
Wikipedia: Angelica Cob-Baehler
SOCIAL MEDIA URLs:
LINKED IN: Angelica Cob-Baehler on Linked In
Q: We have access to so much news on a daily basis. What kinds of information do you consume at the start of your day?
A: I usually start my day checking for the trending topics on Twitter and I’ll click on various news stories as they catch my attention. I also read the daily newsletter blasts from Billboard magazine and the HITS Daily Double to keep up with specific headlines pertaining to the music business.
Q: How do you use social media?
A: I’ve recently started a 30 day “cleanse” from Facebook! LOL! I continue to use Twitter and Instagram. I’m sad to admit that Snapchat is the first social media platform that has given me the feeling that I’m “over 40”. I’ve just never gotten into it.
Q: How has social media changed your life?
A: Social media has changed my life in so many ways. On a personal level, the ease with which we keep tabs on family and friends is the most obvious way. I have relatives overseas so it’s been a real blessing. On a professional level it’s allowed me to get feedback from fans and consumers in real time which helps me make informed decisions about marketing strategies. The other life-changing benefit of social media is the way in which I have been able to help artists take the power back from the traditional media. Artists no longer have to use the traditional media as their mouth piece. Having the power to send out a message to the world in an artists’ own words and not risk having any quotes misinterpreted or misrepresented is an incredible shift in how we use communication.
Q: Do you think social media has enhanced or diminished our personal relationships?
A: I think social media has the ability to enhance OR diminish our personal relationships; it just depends how we choose to utilize it.
Q: What organizations, brands or personalities do you follow? What makes them worth following?
A: Just recently I’ve started following food accounts on Instagram to find out where the coolest new places to eat are in my area. I also follow fashion designers, photographers and artists to get inspired for my own projects. As far as personalities go; I try not to follow that many “celebrities.” For my own personal interests I follow grassroots Bernie Sanders supporters/activists as well as interior designers (strange combination).
Q: What kinds of posts spark your interest?
A: I like beautiful things; images that move me emotionally on Instagram. On Twitter, I like to talk politics and keep up with music news.
Q: What is/are your favorite social media platform/s and why?
A: Instagram is my favorite because in general I find it to be primarily positive. The notion of sharing beautiful photos and people sharing their lives via images is mostly a happy experience and a happy place. It’s rare that you’ll find people debating on an Instagram post like they do on Facebook. Twitter is fun because I talk to music fans there and I get a lot of insight and enjoyment out of that. I know that on Twitter I can get a kid to tell me the truth about a project I’m working on.
Q: Favorite hashtag or one you’d like to see?
Q: What advice would you give to a brand about how to get started with a social media program or make their existing one more effective?
A: Identify a clear aesthetic and voice and don’t deviate from that. Also, figure out how to have a conversation with your consumer; don’t be sterile.
Q: If you could follow any historical figure on social media, who would it be?
Q: Cone, cup, or straight from the container?
A: CUP! Always. I don’t like messy and I like small portions.
Q: Favorite flavor?
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